7 Lessons In Persuasion From People Who Get Kids To Eat Veggies
by Laura Vanderkam – www.fastcompany.com
[Photo: Kelly Campbell, courtesy of FoodCorps]
Trying to win over a tough customer? The FoodCorps knows what you’re going through. Founded in 2009, this organization sends young service members to schools in disadvantaged communities with the goal of getting kids to eat more vegetables.
They have their work cut out for them. “We have a culture that is really great at marketing unhealthy food to all of us and to kids in particular,” says Curt Ellis, the cofounder and chief executive officer of FoodCorps. Our bodies love salty and sugary tastes, and kids, perhaps for evolutionary reasons, are naturally wary of new foods. Read Full Article